In this economic landscape and certainly with the decline of the high school population, lets talk about some strategies for marketing a faith based institution to prospective students. There are some themes that are important and some you will have seen before in my blog posts.
First off, lets take a look at some of the massive challenges that faith-based institutions face. The extent to which religion is present at a faith-based institution varies greatly from campus to campus, and this can be tough to understand. Certainly bible colleges tend to be more focused on faith, but again it varies from institution to institution. The most common challenge for a faith-based institution is the amount of misconceptions out there regarding them. The misconception is that these schools are overly strict. Are alcohol or cigarettes permitted? Is chapel mandatory? Are there rules regarding opposite sex visitations in the dorms? The other big misconception I have seen is that a faith-based institution has less courses to offer and half of those courses must be faith-related. In both cases, these are typically not true. The key to combating the misconceptions is to create a very clear, concise message with a strong value proposition that is going to accentuate the positives of your institution.
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A technical school with eight locations covering Connecticut and Massachusetts in the United States, Porter and Chester Institute provides career based education.
Campus
With seven regular and one affiliate campus located throughout Connecticut and Massachusetts, there are overall eight campuses. Main campuses are located in Stratford, Connecticut. Others are Enfield, Rocky Hill, and Watertown in Connecticut and Canton, Westborough and Chicopee in Massachusetts. Only affiliate campus is located at Branford in Connecticut.
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Institute of American Indian and Alaska Native Culture is situated in 83 Avan Nu Po Road, New Mexico. The strength of the institution counts to 154. The main courses conducted by the Institute of American Indian and Alaska Native Culture are Bachelor’s Degree, Associate Degree’s, Academic Counseling Service, Employment Services for Student’s, Remedial Services etc. The Institute of American Indian and Alaska Native Culture is a public institution. It conducts courses up to four years and above. The Institute of American Indian and Alaska Native Culture has both regional and national accreditation.
The Institute has regional accreditation with two institutions, North Central Association of Colleges and School’s and The Higher Learning commission. It has national accreditation with National Association of Schools of Art and Design and Commission on Accreditation.
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