In this economic landscape and certainly with the decline of the high school population, lets talk about some strategies for marketing a faith based institution to prospective students. There are some themes that are important and some you will have seen before in my blog posts.
First off, lets take a look at some of the massive challenges that faith-based institutions face. The extent to which religion is present at a faith-based institution varies greatly from campus to campus, and this can be tough to understand. Certainly bible colleges tend to be more focused on faith, but again it varies from institution to institution. The most common challenge for a faith-based institution is the amount of misconceptions out there regarding them. The misconception is that these schools are overly strict. Are alcohol or cigarettes permitted? Is chapel mandatory? Are there rules regarding opposite sex visitations in the dorms? The other big misconception I have seen is that a faith-based institution has less courses to offer and half of those courses must be faith-related. In both cases, these are typically not true. The key to combating the misconceptions is to create a very clear, concise message with a strong value proposition that is going to accentuate the positives of your institution.
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The Benjamin Franklin Institute has been offering college programs to students since 1908 both nationally and regionally which prepares graduates for employment in the career sector. The preparation offered covers a wide range which includes pharmacy, marine technology, HVAC, optometry and automotive technology.
In addition the US Department of Labor has rated ventilation, heating and air conditioning as one of the fastest growing industries in the US. Ben Franklin prepares technicians by offering them a certified program for heating and cooling contractors.
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Distance Learning Institutes have really made a great change to the way that we can be educated. Almost every type of course is available because of the growing sources of technologies. What used to be a rather small industry is now growing every day. People from one country can take courses from a school on the other side of the world because of these advancements.
Institutes in India are starting to take advantage of this new boom now. This is a great opportunity for many people. Now individuals do not have to travel for their education, but can stay at home, or in the area of their employment and still get their education. Distance Learning Institutes have changed people’s lives because of this. Those with disabilities, children, or other responsibilities can have the same chance as anyone else to have the life-altering course that they need to build a career on. This training is a key part in make the most of one’s life and career.
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